Job Opening at BankGloucester for Marketing Manager

Department:  Marketing

Reports to:     President & CEO

POSITION OVERVIEW:

The Marketing Manager will manage the marketing activities and programs for the organization. They will develop and implement marketing plans to meet the Bank’s business objectives.

JOB REQUIREMENTS:

• 5 years of experience in business, communications, marketing or relevant area.
• Bachelor’s degree.
• Experience with content management system (i.e., WordPress).
• Familiarity with video editing and video sharing platforms.
• Graphic design experience (i.e., Adobe Creative Suite) a plus.
• Strategic, creative, and critical thinking skills with the ability to prioritize projects as needed.

SPECIFIC JOB FUNCTIONS (to include but not limited to):

1. Develop marketing plans/strategies and recommend budgets for marketing initiatives.
2. Develop and maintain consistent digital and print communications across all channels: social platforms, website, press, print and signage.
3. Work with marketing agency and advertisers.
4. Identify, coordinate and facilitate promotional events and other marketing efforts to grow the brand in the Cape Ann community and neighboring markets.
5. Conduct social media marketing (SMM) tasks, including creation of posts, advertising and analytics.
6. Maintain and update company website. Develop content calendars for use in website content and SMM.
7. Conduct analysis on effectiveness of marketing plans. Monitor website traffic and make recommendations utilizing Google tools, such as Google Analytics.
8. Continue to build the marketing funnel through use of email communications and direct mail tactics, using current database of commercial and residential customers.

BENEFITS:

• Hybrid schedule
• 401 (k)
• 401 (k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health reimbursement account
• Life insurance
• Paid vacation time
• Vision insurance

Resumes may be sent to Janine Mahoney – via FAX to: 978-281-7283 or emailed to: Janine Mahoney. No phone calls, please.

BankGloucester is proud to be an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities. At BankGloucester, we align diversity & inclusion to four pillars – our employees, the communities we serve, our customers and our vendors.